Publicity 101 Workshop

Harnessing the Power of the Media For Your Small Business

Learn how to break through the media clutter and increase the visibility of your business through publicity. This information-packed workshop taught by an experienced PR consultant will give you tips, tools, and sure-fire strategies to harness the power of the media including:

• How publicity fits into your marketing plan
• Identifying key messages and news angles
• Cultivating good media relationships
• Writing news releases, fact sheets and pitch letters
• Making the most of social media tools