Publicity 101 Toolkit

Demystify media relations with WomenVenture's Publicity 101 Toolkit! This handy resource will help you learn the basics of working effectively with the media. The toolkit includes information to help you understand what is newsworthy about your company or organization, how to build relationships with reporters, and what tools you can use to reach out to media. A list of local media contacts is also included. This book will pay for itself with just one media hit for your small business or nonprofit organization (fourth edition, March 2007).

Complete with seven do-it-yourself worksheets, this information-packed workbook covers:

• How publicity fits into your marketing toolbox
• Defining your story and key messages
• Finding the right media audience for your message
• Preparing for media interviews
• Crisis communication
• Media dos and don'ts
• Elements of a media kit
• Tips for writing a news release and backgrounder
• Glossary of publicity terms
• Many samples including a PR plan, news release, story proposal letter, and fact sheet
• Contact list of Minnesota media (as of March 2007)

Price: $10.00
S+H: $3.00
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