Small Business Essentials

This is an in-depth course designed with serious entrepreneurs in mind. It is a multi-session series that covers all of the critical components of creating and fine-tuning a business plan that will take you from launch to expansion and beyond.

Course Benefits & Overview

  • Learn the key components to launching a successful business: creating an executive summary, legal compliance, marketing, finance, human resources, operations and sales
  • Receive one-on-one support from an expert business mentor throughout the duration of the class
  • Attend bonus lab nights and get support from classmates and business experts
  • A community of fellow women entrepreneurs in the class
  • Opportunity to present your completed business plan at the graduation celebration at the end of the class

Requirements

You must successfully complete WomenVenture's Getting Ready course to be eligible to apply for Small Business Essentials enrollment.

Small Business Essentials really helped me to refine my ideas and get a stronger understanding of business related issues like finances and marketing. Learning more about creating a target market has been instrumental in helping us reach out to the type of clients that will get the most value out of the work we offer. I even solidified a strong sales pitch that allowed us to really speak to the strengths that we bring to the table.

Cecilia Stanton Adams,
Small Business Essentials Graduate

Course Schedule

Start Date 1/27

Saturday Morning 9:00 AM - 12:00 PM

  • 16-session course
  • Includes 3 checkpoints with a mentor
  • Registration deadline: January 19 at 5:00 pm

Course Outline

  • 1/27

    Welcome Session

  • 2/3

    Module 1 - Business Fundamentals
    Session 1: Business Plan Intro & Business Description

  • 2/10

    Session 2: Business Registration & Management

  • 2/17

    Session 3: Communications & Networking

  • 2/24

    Checkpoint #1

  • 3/3

    Module 2 - Marketing Strategies
    Session 1: Market Strategies

  • 3/10

    Session 2: Market Analysis - Industry, Competition, Customers

  • 3/17

    Session 3: Target Market & Value Proposition

  • 3/24

    Session 4: Digital Marketing

  • 4/7

    Session 5: Sales Plan & Profitability

  • 4/14

    Module 3 - Financial Essentials
    Session 1: Operations, Management & Personnel

  • 4/21

    Checkpoint #2

  • 4/28

    Session 2: Startup Costs

  • 5/5

    Session 3: Intro to Financial Projections: Income, Costs & Profit

  • 5/12

    Session 4: Accounting Basics - Financial Statements

  • 5/19

    Session 5: Real Estate, Loans & Action Plan

  • 6/2

    Checkpoint #3

  • 6/9

    Tie It All Together
    Session 1: Practice Pitch

  • 6/16

    Session 2: Graduation

Start Date 3/13

Tuesday & Thursday Evenings 6:00 PM - 9:00 PM

  • 16-session course
  • Includes 3 checkpoints with a mentor
  • Registration deadline: March 5 at 5:00 pm

​To apply for this course, please contact Solveig Mellem, Client Services Specialist

Course Outline

  • 3/13

    Welcome Session

  • 3/15

    Module 1 - Business Fundamentals
    Session 1: Business Plan Intro & Business Description

  • 3/20

    Session 2: Business Registration & Management

  • 3/22

    Session 3: Communications & Networking

  • 3/27

    Checkpoint #1

  • 3/29

    Module 2 - Marketing Strategies
    Session 1: Market Strategies

  • 4/3

    Session 2: Market Analysis, Industry, Competition, Customers

  • 4/5

    Session 3: Target Market & Value Proposition

  • 4/10

    Session 4: Digital Marketing

  • 4/12

    Session 5: Sales Plan & Profitability

  • 4/17

    Module 3 - Financial Essentials
    Session 1: Operations, Management & Personnel

  • 4/19

    Checkpoint #2

  • 4/24

    Session 2: Startup Costs

  • 4/26

    Session 3: Intro to Financial Projections: Income, Costs & Profit

  • 5/1

    Session 4: Accounting Basics Financial Statements

  • 5/3

    Session 5: Real Estate, Loans and Action Plan

  • 5/8

    Checkpoint #3

  • 5/10

    Tie It All Together
    Session 1: Practice Pitch

  • 5/15

    Session 2: Graduation

Scholarship Program

We have a generous scholarship program for our classes. Find out if you are eligible to attend for a reduced fee.