Small Business Essentials

This is an in-depth course designed with serious entrepreneurs in mind. It is a multi-session series that covers all of the critical components of creating and fine-tuning a business plan that will take you from launch to expansion and beyond.

Course Benefits & Overview

  • Learn the key components to launching a successful business: creating an executive summary, legal compliance, marketing, finance, human resources, operations and sales
  • Receive one-on-one support from an expert business mentor throughout the duration of the class
  • Attend bonus lab nights and get support from classmates and business experts
  • A community of fellow women entrepreneurs in the class
  • Opportunity to present your completed business plan at the graduation celebration at the end of the class

Requirements

You must successfully complete WomenVenture's Getting Ready course to be eligible to apply for Small Business Essentials enrollment.

Small Business Essentials really helped me to refine my ideas and get a stronger understanding of business related issues like finances and marketing. Learning more about creating a target market has been instrumental in helping us reach out to the type of clients that will get the most value out of the work we offer. I even solidified a strong sales pitch that allowed us to really speak to the strengths that we bring to the table.

Cecilia Stanton Adams,
Small Business Essentials Graduate

Course Schedule

Start Date 9/26

Tuesday / Thursday Evening 6:00 PM - 9:00 PM

  • 18-session course
  • Group A - Service-Based Businesses
  • Group B - Retail / Product Businesses

Course Outline

  • 9/26
    ORIENTATION

    Group A & B

  • 9/28
    SESSION 1: Executive summary

    Group A & B

  • 10/3
    SESSION 2: Company background

    Group A & B

  • 10/5
    SESSION 3: Industry & competition

    Group A & B

  • 10/10
    SESSION 4: Marketing

    Group A & B

  • 10/12
    SESSION 5: Marketing

    Group A & B

  • 10/17
    SESSION 6: Communications & Networking

    Group A & B

  • 10/19
    SESSION 7: Online Marketing.

    Group A & B

  • 10/24
    SESSION 8: Sales

    Group A & B

  • 10/26
    SESSION 9: Operations

    Group A & B

  • 11/2
    SESSION 10: Management & Personnel

    Group A & B

  • 11/7
    CHECKPOINT #1

    Group A & B

  • 11/9
    SESSION 11: Financial Basics & Spreadsheet Intro.

    Group A & B

  • 11/14
    SESSION 12: Pricing, Sales & Costs

    Group A

  • 11/14
    SESSION 12: Pricing, Sales & Costs

    Group B

  • 11/21
    SESSION 13: Financial Statements

    Group A & B

  • 11/28
    SESSION 14: Numbers & Profitability

    Group A

  • 11/30
    SESSION 14: Numbers & Profitability

    Group B

  • 12/5
    SESSION 15: Accounting Basics & Lab

    Group A & B

  • 12/7
    SESSION 16: Bring it all together

    Group A & B

  • 12/12
    SESSION 17: Wrap up & Practice

    Group A & B

  • 12/14
    CHECKPOINT #2: Ready to Launch

    Group A & B

  • 12/19
    SESSION 18: Graduation

    Group A & B

Scholarship Program

We have a generous scholarship program for our classes. Find out if you are eligible to attend for a reduced fee.