In the vibrant landscape of entrepreneurship, where aspirations take root and ideas flourish, WomenVenture serves as an invaluable pillar of support. For over four decades, this organization has nurtured the dreams of individuals from diverse backgrounds, equipping them with the tools and resources crucial for thriving in small business ownership. Despite its name suggesting a focus solely on women, WomenVenture extends its guiding hand to all entrepreneurs, regardless of gender, race, or background.
One such entrepreneur who found invaluable support in WomenVenture is Marc Eaton, the proud owner of Roots, Shoots, and Leaves, a mobile houseplant shop dedicated to inspiring and educating plant enthusiasts. Marc’s journey isn’t just about cultivating greenery; it’s about fostering community, sharing knowledge, and embracing inclusivity.
“Healthy plants, sage advice, and fun accessories to help you become the best Plant Parent you can be!” – Marc Eaton, Owner of Roots Shoots and Leaves
Marc’s entrepreneurial spirit was ignited by a desire for independence and a passion for nature. With a background in research technology for a chemical company, Marc found himself yearning for something more fulfilling. His fascination with the natural world, nurtured since childhood, led him to envision a business that would not only sustain him but also allow him to share his love for plants with others. “Plants have always been a passion of mine,” Marc explains. “From my earliest memories of receiving a prayer plant as a child to my years working in the veterinary and zookeeping field, nature has been my constant source of inspiration. With Roots Shoots and Leaves, I wanted to share that passion with others and create a space where people could connect with nature in a meaningful way.”
Roots, Shoots, and Leaves emerged from this vision—a mobile sanctuary for plant lovers seeking guidance, healthy plants, and a sense of belonging in the ever-expanding community of plant enthusiasts. Despite facing challenges, Marc turned his dream into reality with determination and the unwavering support of WomenVenture.
Marc’s journey with WomenVenture began with a quest for funding to kickstart his mobile houseplant venture. “I stumbled upon WomenVenture while seeking financial support for my business,” Marc recalls. When Marc stumbled upon WomenVenture, he was initially hesitant to reach out, believing it was exclusively for women. However, he soon discovered that WomenVenture’s mission transcends gender boundaries. “WomenVenture’s inclusive approach made me feel welcomed and supported every step of the way,” Marc acknowledges, emphasizing the dedication to supporting entrepreneurs of all backgrounds.
Navigating the challenges of starting and growing a business, especially in underserved neighborhoods like Saint Paul’s East Side, has been a journey marked by resilience and community engagement for Marc. “Being mobile allows me to tap into communities across the Twin Cities, focusing on areas like the East Side, where access to resources is less,” Marc explains, highlighting his commitment to bridging gaps and fostering community connections.
Roots Shoots and Leaves isn’t just a business; it’s a hub of education and empowerment. Marc’s dedication to providing personalized care and guidance sets his venture apart from traditional brick-and-mortar garden centers. “Every plant comes with a card containing multiple ways to contact me. I’m committed to offering ongoing support and education to my customers,” Marc shares, underscoring his mission to empower aspiring plant parents and seasoned enthusiasts alike.
As a member of the LGBTQ+ community himself, inclusivity holds a deeply personal significance for Marc. Through collaborations with local businesses, community events, and educational workshops, Marc creates an inclusive space where everyone feels empowered to embark on their plant parenting journey. His commitment to inclusivity extends to his involvement in supporting and uplifting the LGBTQ+ community.
As Marc envisions the future of Roots, Shoots, and Leaves, he is filled with optimism and gratitude, supported by WomenVenture and his community. From expanding educational offerings to establishing a brick-and-mortar presence, Marc sees endless possibilities for growth and community engagement. “I’m excited about the possibilities for collaboration and community engagement, from hosting classes to partnering with local organizations,” Marc declares, filled with optimism for the journey ahead.
Marc’s journey with Roots, Shoots, and Leaves exemplifies the transformative power of community support and resilience. His message to aspiring entrepreneurs is clear: “If I were standing in front of potential entrepreneurs, I would announce that WomenVenture’s support is open to everyone, regardless of background or identity,” Marc emphasizes, highlighting the commitment to inclusivity.
As we celebrate Marc’s success, we invite entrepreneurs to explore the services and support available through WomenVenture. By supporting businesses like Roots, Shoots, and Leaves, we champion diversity and inclusivity, investing in ventures that embody empowerment and acceptance. Together, let’s cultivate a future where every entrepreneur thrives, and every dream blossoms. Join us at WomenVenture, where success knows no bounds, and dreams take root.
Author: Kiara Hollie-Sessions, WomenVenture Marketing Specialist
